Marketing--Property specific websites

With 70% of buyers first seeing the home they will ultimately buy on the Internet, the importance of Internet marketing can't be overstated. The San Jose Mercury News just ran an article about property specific websites--something I have been doing for a while, and that I believe in.

See http://www.lobosview.com/ as an example.

Property specific websites give buyers a chance to see more photos, explore the floor plan, and follow up on a visit. All my advertising includes the property's website. This also helps track effectiveness. If I see a spike in web visits after an advertising campaign I can judge how well the ads are driving potential buyers to the property.